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GAIN THEORY RECOGNIZED AS A LEADER IN MARKETING MEASUREMENT AND OPTIMIZATION
How proving effectiveness is helping one retailer to defend media budgets
Introducing… Akhila Venkitachalam, Senior Client Leader UK
Featured in @MarketingWeekEd's Language of Effectiveness series, we sat down with @DelhaizeBelgium to discuss how honing focuses on driving media effectiveness has helped the Belgian retailer to defend marketing budgets amidst the economic downturn. https://t.co/fadGjOcWUj