We Inspire Marketing Excellence

Gain Theory is a marketing effectiveness consultancy empowering smarter, agile, data-informed cultures.

Marketing is an important engine for business growth. Good marketing delivers business growth. Excellent marketing delivers sustainable business growth. Studies have shown that excellent marketers make more decisions grounded in facts.

Across six continents, we are united by a common mission: to empower informed marketing decisions, by more people, more often.

Using data, analytics and technology, our consultants help marketers improve marketing performance, delivering growth in profit and market share.

LATEST

GAIN THEORY RECOGNIZED AS A STRONG PERFORMER IN MARKETING MEASUREMENT AND OPTIMIZATION

Akhila Venkitachalam appointed as Senior Partner at Gain Theory

Karen Kaufman, Gain Theory Global CSO Honored in Campaign US 40 Over 40 Awards

As Black Friday unfolds, Shawn O'Neal Gain Theory North America CEO talks with Paul Gerke on NewsNation Network about forecasted changes in consumer shopping caused by supply chain issues and inflation impacts from the pandemic. https://t.co/JzopOeSMSs

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